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What if a business or private client wanted to broadcast or sell something, entertain or influence people, clarify a certain process or illustrate a particular product? A message needs to be relayed and someone is needed to communicate that message in the best light possible; besides arranging and projecting the idea, service, or item in a clear and defined manner; not verbally but visually. More than likely the assignment will be made into a poster, newspaper ad, CD cover, business logo or a number of other mediums. This type of visual communication is called graphic design.

Graphic design can be spotted in thousands of places. The Internet, billboards, and books all make use of graphic design. Additionally, the influences of graphic design can be found in an infinite number of locations, such as brochures, advertisements, and product packaging.

A graphic designer works in a number of genres counting advertising, website design, and product development. Various computer programs like Photoshop and Adobe are two of the means that assist graphic designers to convey messages online.

The two main types of graphic designers are freelance and in-house. An in-house graphic designer works for a particular company and is paid a salary by that company. A freelance graphic designer is self-employed, and works with various companies. They are paid according to each job they perform. In addition, freelance graphic designers seek out their own clients and set-up their own pay scale. Studies indicate that roughly one-third of professional graphic designers are freelancers.